Currently serving as a brand strategist and editorial consultant for Banana Republic, Caitlin Abber spearheads storytelling strategies for seasonal campaigns, special collections, and product launches, overseeing and producing copy for the site experience, OOH campaigns, catalogues, social media, and video. Collaborating cross-functionally, she aligns these initiatives with BR's overarching vision and business objectives, ultimately driving sales and enhancing the brand's identity across all marketing touch points.

In addition to her work with Banana Republic, Caitlin has played a pivotal role in successfully launching various company initiatives and products for Asana, Shutterstock, and the beauty brand Iris&Romeo, leveraging her expertise in content development, journalism, and strategic insights to craft concepts, stories, and copy for digital, video, print, and OOH marketing channels.

A prime example of Caitlin's ability to deliver captivating, growth-driven strategy and content is her tenure as the Brand Editor for M.M.LaFleur, where she led the development of innovative storytelling initiatives, including the brand's award-winning newsletter, The M Dash, resulting in 60% YoY sales growth. Alongside the executive leadership team and while managing a team of writers and graphic designers, she orchestrated a content strategy that reached over 1 million customers and prospects every week.

Previously, Caitlin served as a senior editor for several well-known media outlets. As the Senior Features Editor at Bustle, she curated content that elevated brand awareness and affinity, skillfully managing the features vertical to meet key performance indicators. Her initiative to produce and host Bustle's signature podcast, The Bustle Huddle, gained substantial traction across social platforms, securing high-profile, six-figure sponsors and a sizable weekly listenership. Similarly, as the Senior Editor at Women's Health Magazine, Caitlin implemented an editorial strategy that drove a 100% increase in site visits. Her podcast, "Uninterrupted," explored women's health and politics, earning a prominent spot in the iTunes Top 100 Podcasts.

Caitlin's career began at MTV, where she took charge of the news and politics vertical of MTVNews.com, producing content for 2.5 million daily readers. Her collaborations with MTV's Public Affairs and Programming teams, along with prominent organizations like GLAAD, The Jed Foundation, Planned Parenthood, and the ACLU, resulted in Webby and Emmy award nominations for the impactful work she accomplished.

With a keen eye for innovation and a passion for words — coupled with a results-driven work ethic and a collaborative spirit — Caitlin is a valuable asset for any brand seeking to successfully use storytelling to communicate and grow their audience.