I’m an editorial strategist and brand messaging leader who helps brands use storytelling to drive growth, engagement, and clarity. I currently serve as Head of Copy at Aura Frames, where I lead brand and product messaging across email, paid media, PDPs, and lifecycle touchpoints, using testing and performance insights to sharpen positioning, improve conversion, and scale what works.

Previously, I served as a brand strategist and editorial consultant for Banana Republic, where I led storytelling for seasonal campaigns, special collections, and product launches—overseeing copy across the site experience, OOH, catalogs, social, and video. Partnering closely with cross-functional teams, I aligned creative execution with business goals to drive sales and strengthen brand identity.

Earlier in my career, I held senior content leadership roles at M.M.LaFleur, Asana, Shutterstock, and Iris&Romeo. As Brand Editor at M.M.LaFleur, I led award-winning editorial initiatives, including The M Dash newsletter, contributing to 60% YoY sales growth and reaching more than one million customers and prospects each week.

I also spent several years in media as a senior editor at Bustle and Women’s Health, where I built high-performing editorial franchises, launched successful podcasts, and drove significant audience growth—including a 100% increase in site traffic at Women’s Health. I began my career at MTV News, leading the news and politics vertical and producing content for millions of daily readers in partnership with organizations like GLAAD, Planned Parenthood, and the ACLU.

I’m known for combining strategic rigor with creative instinct, and I partner with brands to turn clear, compelling messaging into measurable impact.